Notes

Vetting:

We need copy about vetting organizations for you working in the community so you don’t have to spend time you don’t have searching. My concern is the legal reach of that term “vetting” and does that make us open to lawsuits if one of the organizations does something wrong with funds later. Maybe we say “recommend” instead of vetting.

Briana:

I think it put folks in a mood. Like yeah this is how we do something!

I know a lot of people are wondering who to donate to and how so we can include it in the copy

Something like “inspired by seeing all the donations but don’t know where to start or have enough to make a difference?” Something like that

Can even challenge some companies to match

Like have an individual sign up and have a business sign up. And they can either pledge to match or pledge X% of their sales. My friend did that and she donated quite a bit

Can even provide them with copy to send to their list when they run a sale

his is good. This is the stuff these lil white organizations should be doing instead of this “we stand with you” bogus mess